Bruce Friedrich

Known for: Directing

Born: August 6, 1969 in West Lafayette, Indiana, USA

Bruce Gregory Friedrich is co-founder and president of The Good Food Institute (GFI), a Y Combinator-funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat. He is also a co-founder of the alternative protein venture capital firm New Crop Capital. Friedrich previously worked for PETA and Farm Sanctuary.