The Secret of Selling the Negro

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.” Watch The Secret of Selling the Negro in HD free online now on MyWatchSeries with multiple servers and instant playback. Enjoy high-quality streaming of The Secret of Selling the Negro and share your thoughts in the comments below!