The Apprentice Season 11, Episode 1: Fish Food

Advertising - Cactus Shampoo

The candidates must create a new shampoo brand and design an advertising campaign for it.

60 min

Cross-Channel Discount Buying

The candidates must find nine items and negotiate the best possible price.

60 min

Pet Show

The candidates try to tap into one of the UK's biggest markets - pet products.

60 min

Children's Book

Each team is tasked with creating their own children's book, including a written and audio version, and selling their creations to retailers around London. Connexus create a story around a dragon character, but face issues from an indecisive leader, rushed production on the audio version, and poor salespeople, alongside concerns the literature of their creation is too complex for the task's specified age group. Versatile create a story around a bee character, managing efficient production of both versions, receiving good feedback on their creation and good sales from retailers, despite friction between some members of the team.

60 min

Handy Man

Each team is tasked with running their own DIY business, securing work around London alongside one of two contracts arranged by Lord Sugar.

60 min

Discount Store

Both teams are tasked with running their own discount shop within a shopping mall in Manchester

60 min

Party Planning

Both teams become party planners, creating a fun-filled children's party for their respective client, using their £2,000 budget to arrange food, events and gifts

60 min

Property Agents

Teams become property agents, as each handle the sale of new, under development mid and high-end properties around London, making commissions on successful sales

60 min

Health Snack

Healthy eating is the basis of the next task, as each team comes up with a brand new range of healthy snacks, pitching their creations to retailers.

60 min

The Final Five

As this year's series of The Apprentice draws closer to its finale, this special episode takes a look at profiling the true story behind the five remaining candidates. Discussing their backgrounds, experiences, personality, and strengths and weaknesses, are a selection of each candidate's friends, family and colleagues, as well as Lord Sugar's aides, Claude Littner and Karren Brady.

60 min

Interviews

After facing ten tasks as teams, the five remaining candidates now compete as individuals in their next task – a series of tough, gruelling interviews with four of Lord Sugar's most trusted associates

60 min

Why I fired them

As the final looms, Lord Sugar takes a look back to the tasks he set for this year's series of The Apprentice. From an unexpected resignation and making disastrous health snacks, to shampoo branding and selling pet accessories, he relives all of the mistakes, doomed decisions, and other notable events that occurred during the process, and provides his reasons behind each firing he made amongst the candidates for the process, which ultimately whittle them down to the two finalists for this series.

60 min

The Final and You're Hired

60 min