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Frontline
Season 23 • Episode 4 • The Persuaders
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Frontline Season 23, Episode 4: The Persuaders
FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public. Watch Frontline Season 23, Episode 4 The Persuaders in HD free online. Enjoy high-quality streaming of Frontline Season 23, Episode 4 and share your thoughts in the comments below!
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Episodes
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The Persuaders
FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Is Wal-Mart Good for America?
FRONTLINE offers two starkly contrasting images: one of empty storefronts in Circleville, Ohio, where the local TV manufacturing plant has closed down; the other--a sea of high rises in the South China boomtown of Shenzhen. The connection between American job losses and soaring Chinese exports? Wal-Mart. For Wal-Mart, China has become the cheapest, most reliable production platform in the world, the source of up to $25 billion in annual imports that help the company deliver everyday low prices to 100 million customers a week. But while some economists credit Wal-Mart's single-minded focus on low costs with helping contain U.S. inflation, others charge that the company is the main force driving the massive overseas shift to China in the production of American consumer goods, resulting in hundreds of thousands of lost jobs and a lower standard of living here at home. https://www.pbs.org/video/frontline-wal-mart-good-america/
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