The Mega-Brands That Built America Season 3, Episode 4: Hardware Warfare

The World in Your Palm

The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.

43 min

The Retail Reckoning

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

43 min

Rise of the Internet Empires

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.

43 min

Rise of the Office Machines

To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.

43 min

Photo Bombs

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.

43 min

Fight for the Fast Lane

43 min

Pants on Fire

43 min

Wipe Out the Competition

43 min

Reinventing the Wheel

Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.

43 min