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Ways of Seeing
Season 1 • Episode 4 • Commercial Art
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Ways of Seeing Season 1, Episode 4: Commercial Art
In the fourth programme, on publicity and advertising, Berger argues that colour photography has taken over the role of oil paint, though the context is reversed. An idealised potential for the viewer (via consumption) is considered a substitution for the actual reality depicted in old master portraits. Watch Ways of Seeing Season 1, Episode 4 Commercial Art in HD free online. Enjoy high-quality streaming of Ways of Seeing Season 1, Episode 4 and share your thoughts in the comments below!
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Episodes
4 episodes
Psychological Aspects
The first part of the television series drew on ideas from Walter Benjamin's The Work of Art in the Age of Mechanical Reproduction arguing that through reproduction an Old Master's painting's modern context is severed from that which existed at the time of its making.
29 min
Women in Art
The second film discusses the female nude. Berger asserts that only twenty or thirty nudes in the European oil painting tradition depict a woman as herself rather than as a subject of male idealisation or desire.
29 min
Collectors and Collecting
The third programme is on the use of oil paint as a means of depicting or reflecting the status of the individuals who commissioned the work of art.
29 min
Commercial Art
In the fourth programme, on publicity and advertising, Berger argues that colour photography has taken over the role of oil paint, though the context is reversed. An idealised potential for the viewer (via consumption) is considered a substitution for the actual reality depicted in old master portraits.
29 min